Friday, May 2, 2014

Spider-Man becomes easy favorite for 'Grandpa' Avi Arad

If Marvel characters were grandchildren, then Avi Arad's pride and joy would be Spider-Man.

That became quite obvious during an interview last Sunday morning, when the ex-chairman and
CEO of Marvel Studios was asked if it ever might be possible for movie studios
to collaborate on putting the Marvel Universe back together onscreen.
Avi Arad in familiar spider gear

"Well, studios are usually very friendly with each other and
have breakfast together almost every day," joked Arad, who was
on hand in a New York City hotel room to discuss his latest
production, "The Amazing Spider-Man 2" (opening today).

Arad, who had been the driving force behind bringing many 
of Marvel's most famous comic book characters to the screen,
branched off to form his own Arad Productions Inc. in June of 2006.

On this day, he's working with Sony Pictures, which owns the 
rights to the Spider-Man franchise. Meanwhile, 20th Century
Fox distributes "The X-Men," among others, and Disney/Marvel
puts out titles bolstered mostly by the "The Avengers" and all
the characters that name entails.

"Seriously," Arad continued, "I think there are stories that would 
fit beautifully into a crossover but, if we want to do that, it has
to be a story that is absolutely centered on Spider-Man.

"We certainly cannot become a second banana to anything else
out there," he said, "because this is the king. This is the one
 that influenced young people from birth.

“I’m not preaching, but I think Spider-Man, Peter Parker, who is
in all of us, is too important to go in and be used as a sidepiece for corporation purposes. Besides, there are already certain stories out there about Spider-Man mixed up with another universe that are just incredible.”

Arad admitted that, "I see all of them," when it comes to films he doesn't produce but do feature Marvel characters.
"Listen, 'The Avengers' was in the plan for a long time. It just had to be built over the years," he said. "And, when we were thinking about doing 'Iron Man,' people thought we were all nuts. No one knew what Iron Man was unless your were a comic guy. They thought it was some kind of documentary about a competition in Hawaii. No one got it.
"The great thing today," Arad concluded, "is that all of our movies are so meaningful. You leave a movie about Spider-Man, and I think you feel better about yourself and you want to do the right things and you're inspired. That's what's important to us
“For me, all these movies, when they’re good and they tell you something, I feel like I’m watching my grandchildren play."

Click here to see John's CriticsChoice rating on "The Amazing Spider-Man 2."

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